Wrong again Asda. Wrong again..

In January whilst sourcing some set english honey to seed my own set honey I noticed that Asda had put the wrong bee on the label for their Extra Special English Set Honey. I sent them an email letting them know and offering to send a few pictures of Honey Bees if they needed to know what they looked like. Asda responded that they'ed raise that when the label was redisigned. The redesigned label came out this year and whilst they've replaced the picture of the oil seed rape with a picture of an oil seed rpae flower they've gone and used the very same Bumble Bee image again.

A picture can say a thousand words..
..but this one just says "We don't know what we're selling."

Given the recent EU findings that 20% of honey on supermarket shelves isn't what the label claims do you really want to be buying honey from someone who doesn't seem to know anything about the product?